Social media tools are a true blessing for digital marketers. You name it – there’s probably a tool that makes the given task 10 times more efficient.
According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape. Many are very similar, many are unheard of, and many are, quite frankly, completely useless.
To save you scouring the web for new tools, we’ve done the hard work for you and put together our five favourite social media tools to try in 2019.
Fastory
You’ve heard of Canva, right? This tool is basically a graphic design tool, like Canva, but specifically designed to create Instagram, Snapchat and Facebook stories.
In our previous blog post (LINK), you’ll see that we predict the use of Instagram Stories will just keep on rising. With so many brands utilising the feature, make yours stand out with Fastory.
Create beautiful content, jazz up your highlights and captivate your audience with engaging, sensory and interactive stories.
You can choose between animated or still stories and make your brand look completely professional, without the cost of hiring a graphic designer as the app is free to use.
Botletter
Ever wanted to send out your newsletters and drip your brand info to your Facebook page audience? Botletter makes this possible through the Facebook Messaging app.
It’s very similar to most email marketing tools; simply create your message, send to your Messenger subscriber list and analyse the performance of the newsletter.
It’s particularly useful if your mailing list isn’t very good at checking their emails (we’re looking at you, millennials). Botletter has an average open-rate of 80%, whereas only 20% of traditional email newsletters get opened.
It’s also free for up to 1,000 messages per month – bonus!
Adioma
Infographics are the ultimate visual to feed information without being boring. Create your own with Adioma to communicate your ideas effectively to your audience.
Simply type the text you want to include, and the tool will do the design work for you. It will suggest relevant imagery and adapt the design to the amount of text you have. Your template will build itself instantly and the end result is sure to attract plenty of attention.
Prices start from $39 per month.
Grammarly
There’s nothing worse than spotting a spelling error in a social media post or piece of online content. It looks unprofessional and is generally quite annoying.
Grammarly is a godsend tool that automatically scans your content for misspellings and grammatical mistakes. Not only does it help you correct your errors, it also gives an in-depth explanation to prevent you from making the same mistake twice.
It also offers accurate, context-specific suggestions to make your work stand out. It’s also free to use – so now, there’s no excuse for silly mistakes.
Unmetric
Wondering how your social media analytics weigh up against your competitors? Use Unmetric for both competitive analysis and for an in-depth insight into your own campaigns. The analysis includes keywords, hashtags, engagement and frequency of use.
Unmetric uses artificial intelligence to search for sponsored posts from competitors – this is helpful to see where your business should be investing its money.
It helps to identify leaders in specific industry, and gives you information on what they did right in terms of content, hashtags and influencer strategy.
It’s pricey at $1,000 per month, but definitely worth the investment for larger, global companies.
Have you used any of the tools we’ve mentioned? Drop us a line here!
