But, what exactly is technical SEO? Why is it important for your business? And how can a technical SEO agency help you optimise your website?
We are Madhouse, a full-service digital marketing agency based in the North-East. Unlike other marketing agencies, do all our technical SEO in-houses, with our experienced developers and marketing specialists.
In this blog, we will explore the answers to these questions and delve into the benefits of hiring a top technical SEO agency. We will also discuss the qualities to look for in an agency and provide insights on common technical SEO issues, tools, and resources. So, if you’re ready to take your website’s performance to new heights, join us on this journey to discover the art of technical SEO.
- What is Technical SEO?
- Why is Technical SEO Important for Your Business?
- The Role of a Technical SEO Agency
- The Benefits of Hiring a Top Technical SEO Agency
- How To Choose the Right Technical SEO Agency For Your Business
- Common Technical SEO Issues
- Technical SEO Tools And Resources
- Investing In a Technical SEO Agency For Your Business
What is Technical SEO?
In the ever-evolving world of online marketing, search engine optimisation (SEO) has become an indispensable tool for businesses to improve their online visibility. Technical SEO focuses on optimising the technical aspects of a website to enhance its performance in search engine rankings.
Technical SEO plays a crucial role in ensuring that search engines can crawl and index your website efficiently. By optimising your website’s technical elements, you can improve its visibility on search engine results pages (SERPs), attract more organic traffic, and ultimately increase your online revenue. It is the foundation upon which your entire SEO strategy is built and neglecting it can have detrimental effects on your online presence.
Why is Technical SEO Important for Your Business?
Competition online is fierce, having a strong online presence is essential for the success of any business. A well-executed technical SEO strategy can give your business a significant edge over your competitors.
Here’s why technical SEO is crucial for your business:
- Improved Website Visibility
One of the primary goals of SEO is to increase your website’s visibility on search engines. By optimising the technical aspects of your website, you can enhance its chances of appearing higher in search engine rankings. This increased visibility translates into more organic traffic, which can lead to higher conversions and revenue for your business.
- Better User Experience (UX)
Technical SEO doesn’t just benefit search engines; it also improves the overall user experience of your website. Through techniques like website speed optimisation and mobile responsiveness, you can provide a seamless browsing experience for your visitors. A fast and user-friendly website not only keeps visitors engaged but also encourages them to stay longer, explore more pages, and convert into paying customers.
- Enhanced Website Performance
A technically optimised website performs better in terms of speed, reliability, and functionality. By optimising your website’s loading speed and ensuring its proper functioning on different devices and browsers, you can provide a smooth experience for your users. This, in turn, leads to lower bounce rates, higher engagement, and increased chances of conversion.
The Role of a Technical SEO Agency
With the importance of technical SEO established, the question arises: should you handle it in-house or hire a professional agency? While some businesses may have the resources and expertise to tackle technical SEO themselves, many prefer to outsource this task to a dedicated agency.
Here’s why:
- Specialised Knowledge and Expertise
Technical SEO is a complex and ever-changing field that requires specialized knowledge and expertise. A professional agency has a team of experienced SEO professionals who stay up to date with the latest industry trends and best practices. They possess the technical know-how to effectively optimise your website and ensure its compliance with search engine guidelines.
- Time and Resource Efficiency
Implementing a comprehensive technical SEO strategy can be a time-consuming and resource-intensive process. By outsourcing this task to an agency, you can free up valuable time and resources that can be better utilized in other areas of your business. With an agency taking care of your technical SEO, you can focus on core business activities and leave the technicalities to the experts.
- Access to Advanced Tools and Resources
A top-notch technical SEO agency has access to cutting-edge tools and resources that can help them analyse, diagnose, and resolve any technical issues your website may have. These tools provide valuable insights into your website’s performance, identify areas for improvement, and help track the success of your SEO efforts. By leveraging these resources, an agency can ensure that your website is always optimised to its full potential.
The Benefits of Hiring a Top Technical SEO Agency
When it comes to technical SEO, quality matters. Hiring a top-notch technical SEO agency can bring numerous benefits to your business.
Here are some advantages of working with the best in the field:
- Proven Success
A reputable technical SEO agency, like Madhouse, have a proven track record of success in delivering tangible results for their clients. They will be able to showcase case studies, testimonials, and client referrals that demonstrate their ability to improve website visibility, increase organic traffic, and boost conversions.
- Customised strategies tailored to your business
Every business is unique, and so are its technical SEO needs. A top-notch agency understands this and will take the time to analyse your website, understand your business goals, and develop a customised strategy that aligns with your objectives. They will conduct a thorough audit of your website, identify technical issues, and implement targeted solutions to optimise your website’s performance.
- Continuous monitoring and optimisation
Technical SEO is not a one-time task; it requires ongoing monitoring and optimisation to stay ahead of the competition. A top agency will provide regular reports and updates on the performance of your website, identify any new technical issues that arise, and proactively optimize your website to maintain its search engine visibility.
If you are looking for an experienced SEO agency for your business, contact us today for a FREE SEO audit.
How to choose the right technical SEO agency for your business
Now that you understand the importance of hiring a top-notch technical SEO agency, here’s a step-by-step guide on how to choose the right agency for your business:
- Define your goals and requirements
Before you start searching for an agency, define your goals and requirements. Determine what you want to achieve with your technical SEO efforts and what specific areas you need assistance with.
- Evaluate their expertise and experience
Look for their track record, client testimonials, and case studies to determine their capabilities. Consider their experience in your industry and the size of businesses they have worked with.
- Assess their communication and reporting
Communication is key when working with an agency. Assess how well each agency communicates, how responsive they are to your inquiries, and how transparent they are in their reporting.
- Request a Proposal
Contact the shortlisted agencies and request a proposal and pricing. Compare the proposals to ensure they align with your goals and requirements. Looking for an affordable SEO solution? Get in touch with us today to receive a free SEO audit and discover how our SEO packages can benefit your business.
Common Technical SEO Issues
Here are some common technical SEO issues and how a top-notch agency can help resolve them:
- Website Speed Optimisation
Slow website speed is a major problem that can lead to high bounce rates and poor user experience. An agency can conduct a thorough analysis of your website’s speed, identify areas for improvement, and implement various techniques to optimise its loading time. This includes compressing images, minifying CSS, and JavaScript files, and leveraging browser caching.
- Mobile Responsiveness
With the increasing use of mobile devices, having a mobile-responsive website is crucial. An agency can ensure that your website is fully optimised for mobile devices, providing a seamless browsing experience for your mobile visitors. This includes optimising your website’s design, layout, and content to adapt to different screen sizes and resolutions.
- Structured Data Implementation
Structured data helps search engines understand the content and context of your website better. An agency can assist in implementing structured data markup on your website, which can result in enhanced search engine visibility and improved click-through rates. This markup can include schema.org markup for various types of content, such as articles, products, events, and reviews.
Technical SEO Tools and Resources
To effectively optimise your website’s technical elements, top-notch technical SEO agencies rely on a range of tools and resources. Here are some commonly recommended tools:
- Google Search Console
Google Search Console is a free tool provided by Google that helps you monitor and maintain your website’s presence in search results. It provides valuable insights into your website’s performance, indexing status, and search queries. It also alerts you to any technical issues that may be affecting your website’s visibility.
- SEMrush
SEMrush is a powerful website crawling tool that allows you to analyse your website’s structure, identify technical issues, and optimise your website for better search engine rankings. It provides detailed reports on various aspects of your website, including broken links, duplicate content, and missing metadata.
- Moz Pro
Moz Pro is an all-in-one SEO toolset that offers a wide range of features to improve your website’s search engine performance. It provides keyword research, site audits, rank tracking, and backlink analysis, among other functionalities.
Investing in a top-notch technical SEO agency for your business
Technical SEO is a critical component of any successful online marketing strategy. By investing in a top-notch technical SEO agency, you can ensure that your website is optimised to its fullest potential.
Invest in one of our many technical SEO packages today and unlock the full potential of your online presence. To get your FREE SEO audit, contact us today or visit our digital marketing page for more details.
