Active
Families
Active Families North East helps people of all ages across Sunderland, Washington and the North East become more active, connected and confident through inclusive classes, programmes and community activities.
As the organisation grew, it needed a website that could bring everything together from programmes and events to bookings, memberships and online purchases, while making it easy for people to find what was right for them.
We worked with Active Families across website design and development, SEO and Print, giving them a stronger platform to support their growth both online and offline.
What we've
done
We designed and developed a bespoke WordPress and WooCommerce website that gives Active Families a clearer, stronger digital presence.
The platform also needed to reflect the personality of Active Families. We created a fun, welcoming experience for users whilst maintaining the professional finish needed to appeal to schools, organisations and potential partners. Clear navigation, engaging layouts, seamless eCommerce functionality, and subtle interactive elements give the site character while keeping usability and conversion at the heart of the experience.
SEO
Websites
Print &
clothing
How we're supporting
their business
Our support for Active Families goes far beyond simply launching a new website built around their values.
Their previous website no longer reflected the scale or impact of their work and was becoming increasingly limited as their programmes expanded. The new site brings greater clarity and structure, placing key activities, locations, programmes and products front and centre and creating a much clearer journey from initial discovery through to booking, purchasing or making an enquiry.
Since launch, we have continued to build on that foundation through ongoing SEO, content development and improvements to the website as Active Families expands into new programmes and locations. Between October 2025 and April 2026, search impressions increased by more than 550%, clicks grew by over 110%, and Organic Search increased from 16% to 40.3% of all website sessions, becoming the site’s leading traffic source. We are now continuing to strengthen visibility across Sunderland, Washington and surrounding areas, using the website, SEO and new content together to reach more families, support new initiatives and provide Active Families with a digital platform that can continue to evolve with them.