Bombay Barn
Bombay Barn is a popular Indian takeaway restaurant known for its authentic flavours and exceptional customer service. With a commitment to providing high-quality food, they have established a strong reputation in the local community. Bombay Barn approached Madhouse to enhance their online presence and increase their customer base through PPC (Pay-Per-Click) and social media marketing campaigns.
SERVICES WE PROVIDED:
- PPC Campaigns
- Social Media Marketing
- Graphic Production
Brief:
Bombay Barn’s objective was to attract new customers and increase online orders. They wanted to leverage digital marketing strategies to raise brand awareness and drive more traffic to their website. The key challenge was to create effective PPC and social media marketing campaigns that would resonate with their target audience and differentiate them from their competitors.
Solution:
Madhouse developed a comprehensive strategy to address Bombay Barn’s objectives. For the PPC campaign, extensive keyword research was conducted to identify relevant keywords with high search volume and low competition. Advertisements were crafted with compelling copy that highlighted Bombay Barn’s unique selling points, such as their diverse menu and convenient online ordering system.
In addition, Madhouse implemented a targeted social media marketing campaign, focusing on platforms like Facebook and Instagram. Engaging content was created to showcase Bombay Barn’s delicious food, special offers, and positive customer reviews. The team also utilized advanced targeting options, reaching out to individuals within a specific geographic area who showed an interest in Indian cuisine or takeaway food.
Outcome:
The collaboration between Madhouse and Bombay Barn yielded exceptional results. The PPC campaign significantly increased the visibility of Bombay Barn’s website, resulting in a surge of online orders. The strategically crafted advertisements successfully attracted new customers, leading to a substantial growth in revenue.
The social media marketing campaign also played a pivotal role in enhancing Bombay Barn’s online presence. The engaging content, combined with targeted advertising, generated a significant increase in brand awareness and customer engagement. As a result, Bombay Barn experienced a notable rise in followers and a significant boost in customer interaction on their social media platforms.
