Do you remember Alien Jelly Eggs?
That weirdly wonderful 90s staple that lived rent-free in our childhoods?
Well… they’re back. And this time, Lush turned them into jelly soap — complete with a little alien inside. Nostalgia levels: through the roof.
This is how you do Halloween marketing. No gimmicks. Just deep brand energy, audience insight, and a product that’s practically begging to go viral… even though Lush left social media.


