Marketing

lush marketing

Marketing Spotlight: How Lush Is Winning Halloween 2025 – Without Social Media

Do you remember Alien Jelly Eggs?

That weirdly wonderful 90s staple that lived rent-free in our childhoods?

Well… they’re back. And this time, Lush turned them into jelly soap — complete with a little alien inside. Nostalgia levels: through the roof.

This is how you do Halloween marketing. No gimmicks. Just deep brand energy, audience insight, and a product that’s practically begging to go viral… even though Lush left social media.

AI tools

10 Must-Try AI Tools That Will Transform Your Work in 2025

Artificial Intelligence has gone from futuristic buzzword to everyday essential — and 2025 is shaping up to be the biggest year yet for AI-powered productivity. Whether you’re creating content, coding, editing media, or just trying to save time, the right AI tools can make you faster, more creative, and more efficient than ever.

Here are 10 AI tools you need to check out in 2025 — covering everything from text generation to video creation, music production, and more.

think outside the box

Guerrilla Marketing: Think outside the box

In today’s fast-paced, saturated media landscape, grabbing attention can be tough. Enter guerrilla marketing, a creative, cost-effective way to get people talking about your brand. But what exactly is guerrilla marketing, and why does it work so well? Let’s dive into what makes this unconventional strategy a go-to for brands looking to make a big impact with limited resources.

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