Not sure who owns your website, domain or hosting? Here’s how to check who controls the important parts of your online setup and what your business should have access to.

Marketing

Not sure who owns your website, domain or hosting? Here’s how to check who controls the important parts of your online setup and what your business should have access to.

AI is changing how people search, discover businesses and make decisions online. We look at how AI search, Google AI Overviews and conversational search are reshaping SEO and why strong websites, useful content and genuine expertise still matter.

Google Business Profile is no longer just a listing you set up once and leave alone.
As Google adds more AI to Search and Google Maps, your profile becomes part of a wider system that helps Google understand your business, answer customer questions, and decide which businesses to recommend. That means your opening hours, service information, photos, reviews, and website content all matter more than they used to.

If your business relies on Facebook or Instagram advertising, there is a small but important change worth planning for now.
Meta is expected to introduce a new 2% location fee for ads delivered to UK audiences from 1 July 2026. While that may not sound dramatic at first glance, it will increase the final amount advertisers are billed and could have a knock-on effect on budgeting, reporting and return on ad spend.

Branding mistakes can make a good business look inconsistent, forgettable or difficult to trust. From weak logo decisions to poor brand consistency and unclear messaging, here are the common problems that can confuse customers and cost sales.

Not every trend is worth following
Every year comes with a flood of “must-do” marketing trends. But most businesses don’t need more tactics — they need better foundations.
Here are the marketing trends for 2026 that we believe genuinely matter.

The way businesses market themselves is changing
As we head into 2026, one thing is clear: businesses are moving away from noise and towards clarity.
For years, marketing has often been about doing more — more platforms, more posts, more campaigns. But what we’re seeing now is a shift towards doing the right things properly.
That’s what we’re most looking forward to in 2026.

A clean, honest look at how strategic fundamentals, not guesswork, increased bookings for a North East training provider.
When a well-reputed training provider in the North East came to us, they weren’t looking for miracles. They didn’t want to “dominate the market” or “triple their revenue overnight.”
They wanted something much more practical and much more valuable:
“We want more bookings, and we want them at a cost that makes sense.”
This is a case study about what the first 50 days of effective Google Ads can achieve when you focus on clarity, intent, and discipline rather than chasing vanity metrics.

AI isn’t slowing down, in fact, 2026 might be the year it becomes completely standard in everyday marketing. From smarter ads to automated content creation, big changes are happening fast. Here’s a simple breakdown of the four major shifts every business should know about.

There’s been a lot of talk in the Graphic Design world about the new re-launch of Affinity by Canva. Here’s the low-down -what it offers, where it stumbles, and how it could shake up how designers work… including what established players like Adobe will need to do to stay competitive.