MAD News
If your business relies on Facebook or Instagram advertising, there is a small but important change worth planning for now.
Meta is expected to introduce a new 2% location fee for ads delivered to UK audiences from 1 July 2026. While that may not sound dramatic at first glance, it will increase the final amount advertisers are billed and could have a knock-on effect on budgeting, reporting and return on ad spend.
Madhouse Media Limited first launched in 2018. Nick Danks – Managing Director and founder formed the business based on Marketing and Design for Businesses. Madhouse create MAD campaigns that not only make a difference to our client’s businesses but also disrupt the market with unique ideas! They are a ‘full service’ marketing agency, providing various marketing and design services that help deliver the best results to maximise their clients return of investment.
Instagram, once the darling of the social media world, is now facing questions about its future and we are all wondering ‘is Instagram dying’. We are all long-time users and observers of Instagram; but here at Madhouse, we have closely followed its trajectory and the changes it has undergone. As a leading creative agency offering social media marketing and PPC services across the UK, we have seen a rapid decline in engagement across the platform.