AI is changing how people search, discover businesses and make decisions online. We look at how AI search, Google AI Overviews and conversational search are reshaping SEO and why strong websites, useful content and genuine expertise still matter.
SEO & PPC
Google Business Profile and AI: What Local Businesses Need to Do Now
Google Business Profile is no longer just a listing you set up once and leave alone.
As Google adds more AI to Search and Google Maps, your profile becomes part of a wider system that helps Google understand your business, answer customer questions, and decide which businesses to recommend. That means your opening hours, service information, photos, reviews, and website content all matter more than they used to.
Meta Ads UK Price Increase: What the New 2% Fee Means for Businesses
If your business relies on Facebook or Instagram advertising, there is a small but important change worth planning for now.
Meta is expected to introduce a new 2% location fee for ads delivered to UK audiences from 1 July 2026. While that may not sound dramatic at first glance, it will increase the final amount advertisers are billed and could have a knock-on effect on budgeting, reporting and return on ad spend.
Marketing Trends for 2026: What Actually Matters (And What You Can Ignore)
Not every trend is worth following
Every year comes with a flood of “must-do” marketing trends. But most businesses don’t need more tactics — they need better foundations.
Here are the marketing trends for 2026 that we believe genuinely matter.
What We’re Most Looking Forward to in Marketing in 2026 (And Why It Matters for Your Business)
The way businesses market themselves is changing
As we head into 2026, one thing is clear: businesses are moving away from noise and towards clarity.
For years, marketing has often been about doing more — more platforms, more posts, more campaigns. But what we’re seeing now is a shift towards doing the right things properly.
That’s what we’re most looking forward to in 2026.
The First 50 Days: What Proper Google Ads Can Really Deliver.
A clean, honest look at how strategic fundamentals, not guesswork, increased bookings for a North East training provider.
When a well-reputed training provider in the North East came to us, they weren’t looking for miracles. They didn’t want to “dominate the market” or “triple their revenue overnight.”
They wanted something much more practical and much more valuable:
“We want more bookings, and we want them at a cost that makes sense.”
This is a case study about what the first 50 days of effective Google Ads can achieve when you focus on clarity, intent, and discipline rather than chasing vanity metrics.
Google Local Services Ads : Google Verification & Pay-Per-Lead Ads Explained
Learn how Google Local Services Ads work, how Google Guarantee is changing to Google Verified, what verification involves, how pay-per-lead pricing works and whether LSAs are right for your business.
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